Shlomo Genchin
@shlomogenchinShlomo Genchin is a copywriter and creative director with 20 years of experience. He is the founder of Copyhackers and the host of the Copy Chief podcast. His recent viral posts on LinkedIn have amassed over 100k likes and 10k comments. In this micro-interview, Shlomo shares insights into his copywriting process, his favorite psychological pricing concept, and the role of visuals in advertising. Can you tell us a bit about your journey as a copywriter and how you got to where you are today? I started as a copywriter in 2000. Since then, I've worked with some of the world's largest brands, from Coca-Cola to Salesforce. In 2015, I founded Copyhackers, a training company that helps businesses grow with persuasive messaging. In 2020, I started the Copy Chief podcast, where I interview the world's best copywriters. How has your approach to copywriting evolved over the years? My approach to copywriting has evolved significantly over the years. When I first started out, it was all about crafting clever headlines and punchlines. But as I've become more experienced, I realized that the best copywriting is about connecting with people on a deeper level. Now, I focus on creating work that's not only clever but also emotionally resonant. What role
Tibo Louis-Lucas
@thibaultllThe tech industry is always evolving, and it's fascinating to see how companies navigate unexpected challenges like early retirements due to skyrocketing stock options. Deep work sessions can lead to amazing productivity boosts, as I recently discovered during a No Baby Day. Startups go through different stages of growth, and it's crucial for founders to stay lean and involved in the heavy work at the beginning. Perfection isn't always the key to success in business - messy companies that focus on revenue and clients often thrive more than perfectly run ones. It's surprising how much time can be wasted on manual tasks without realizing it - finding efficient tools like Feather.so can save valuable time and energy. Revid.ai is carving out its place in the market with unique features and a focus on the entire video creation process from ideation to publishing. Pivoting a product can be risky, but finding a way to pivot without jeopardizing the core product can lead to genius outcomes, as seen with re
Tibo Louis-Lucas
@thibaultllExcited to see the growth of revid.ai π Lessons learned from past failures have led to this success Stay tuned for more updates on this amazing journey!
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